We became convinced of the power of the media, when one of our clients was recognised in the street in New York after a 30 second slot on BBC's London News!
But getting your message across requires careful handling. Whether it's a one off campaign or a long term strategy, we can help with our experience, creativity and contacts.
The Academy of Medical Sciences set up a working group in 2007 to explore the impact of scientific developments on drugs in the future. In particular they were interested in finding out how people feel about possible new drugs to enhance the performance of healthy brains, enable new treatments for mental health problems and treat addictions.
To explore these issues, the Academy launched a national dialogue, made up of both on-line and a series of regional face-to-face discussion events. Think-Lab joined the consortium delivering this dialogue and provided public relations support to the project. Using the Academy’s ‘experts’ to generate media debates in the regions where the face to face discussions were taking place, we helped generate traffic to the on-line debate.
Coverage included: BBC Today Programme, BBC Radio West Midlands, BBC Radio Merseyside, ITV News, Liverpool Echo and Post, Exeter Express and Echo, HTV West, The New Statesman and The Big Issue.
Science and Citizenship
The Wellcome Trust and the Association for Science Education (ASE) were launching a new set of 'schemes of work' to enable secondary school teachers to explore Social and ethical issues relating to science, in the context of the citizenship curriculum. They were keen to encourage uptake of these materials and to encourage scientists to become more interested in the issues surrounding their work.
Think-Lab provided a media relations function for the launch of the schemes of work and an associated stakeholder conference, generating significant national and trade media coverage, including an editorial in the journal Nature.
Scientist on Ice
Defra was keen to raise the profile of climate change research. When we found out that their Chief Scientific Adviser was going to the Antarctic, we seized the opportunity to develop a campaign around the trip.
As well as helping produce a blog of the trip, we sent him off with a video camera and a list of shots that we wanted. We didn't know what we'd get, but the footage he brought back was phenomenal and made prime time TV, leading to countless speaking invitations and considerable print media coverage.